The London Marathon

The London Marathon

This weekend, on 27th April, the London Marathon once again takes place. Over the last 44 years, the event has grown into a global icon, creating positive waves of impact for both participants, charities, and those around the world who watch the event and are...
Impact-Led Partnerships in Sports 

Impact-Led Partnerships in Sports 

Sports organisations are trusted messengers, making them appealing options for marketing campaigns. However, with this great power, comes responsibility. The world is in an unhealthy place and sport has the power to change the scoreboard. Historically though, sport...
Liverpool FC: The Red Way

Liverpool FC: The Red Way

On 22 April, Earth Day was celebrated. However, environmental indicators show that the Planet Scoreboard is getting worse over time. In this article, Sport Impact looks at how sports used their platform to communicate on Earth Day, and how their efforts are...
Science and Environmental Monitoring in Sports

Science and Environmental Monitoring in Sports

Last weekend, Cambridge University soared to victory in the annual Oxford-Cambridge Boat Race, with both the Men’s and Women’s teams triumphing over their peers from Oxford. In the last few years, the Boat Race has seen athletes outspoken about the poor quality of the...