All photos courtesy of Brighton and Hove Albion Football Club
Following the Lionesses’ triumphant win at UEFA Women’s EURO 2025 in Switzerland, Europe once again witnessed the extraordinary power of women’s sport. But this tournament went far beyond the football pitch—it became a cultural milestone and a powerful catalyst for societal change.
The Lionesses didn’t just lift a trophy. They reignited a movement—one that showcases how women in sport can lead, inspire, unite communities, and drive meaningful impact across borders.
Sport as a Platform for Progress
At the Sport Impact Summit, this is exactly what we’re championing:
- How can sport be a true force for inclusion?
- What does meaningful representation look like—for players, decision-makers, media, and fans?
- And how can major sporting events like the EUROs deliver legacy far beyond the final whistle?
EURO 2025 offers powerful answers.
Equality in Action — Not Just Intention
The tournament broke record after record, not only in terms of viewership and attendance but also in its ability to reflect and accelerate cultural and social progress.
Tournament by the Numbers:
- Total attendance reached a historic 657,291 across 31 matches—beating the previous record of 574,875 (set in England, 2022).
- Average match attendance soared to 21,203—the highest ever for a Women’s Euro.
- The group stage saw 461,582 fans attend, with 22 of 24 matches sold out, averaging ~19,233 per game.
- The final at St. Jakob-Park, Basel—where England defeated Spain on penalties—attracted 34,203 fans.
- Up to 12 million UK viewers tuned in via BBC, with global viewership reaching 45 million—making it one of the most-watched women’s football matches in history.
- In the UK, the final is expected to surpass 14.8 million viewers, making it the most-watched women’s football broadcast ever.
- 8.4 million social media engagements—a 55% increase vs. EURO 2022.
- Social reach jumped from ~114 million to 189.4 million views.
- App and website usage surged to 30 million views, up 92% year-on-year.
- Viral content like Ann-Katrin Berger’s TikTok from France vs Germany reached 20 million views and 1.3 million interactions.
Key Takeaways
- Attendance: Record-breaking across all metrics. The public appetite for the women’s game is undeniable.
- Engagement: Digital interaction and social buzz eclipsed previous tournaments, demonstrating women’s football as a global cultural force.
- Broadcast: Historic viewership levels made the final one of the most-watched women’s matches of all time.
Off the Pitch: Inclusion, Representation & Responsibility
Inclusion for Every Identity
EURO 2025 didn’t just advance gender equality. It raised the bar for inclusion across race, disability, sexual orientation, and access. Swiss host cities embraced inclusive design—from stadium accessibility to cultural celebration—making the tournament a platform for everyone.
That same ethos drives the Sport Impact Summit. We’re not just asking who’s included, but who’s empowered to lead. Whether it’s through governance, storytelling, or event design—sport must reflect the diverse world it serves.
Aligning Purpose with Planet
With climate urgency rising, EURO 2025 made deliberate strides toward sustainability—from greener infrastructure to localised climate impact strategies.
At the Sport Impact Summit, we’re taking this further. We’re exploring how sustainability, equity, and innovation can converge to create sports systems built not just for growth—but for the future.
From Tournament to Transformation
EURO 2025 proves that women’s sport is not a side event—it is the main event. But what happens next is what truly matters.
That’s where the Sport Impact Summit steps in. We exist to:
- Turn inspiration into action
- Convert storytelling into systems change
- Transform headlines into partnerships with purpose
Let’s make sure the momentum of this summer leads to real, measurable progress—not just in women’s football, but across every corner of sport.
Because this isn’t just about who wins on the field.
It’s about making sure everyone has the chance to play.